What do social media platforms have to offer SEO? At MWI, we get lots of questions from our potential and current clients. Although social media has been an increasing channel for marketing in recent years, the majority of firms haven’t yet begun to take advantage of it. This is crucial for companies that are investing in SEO. The creation and management of social media accounts are crucial to support SEO efforts, although the benefits of social media aren’t always apparent. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. Social engagement occurs the time when people share, like, comment or share tweets about a piece of content. Content that has more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It’s a way of evaluating what content is popular with users over what their automated algorithm determines to be of good quality. Content can also be indexed instantly if it’s receiving a lot of social engagement.
2.) Link Building
There are no more days of asking for websites to link to your site. Google’s Panda/Penguin algorithms have forced SEOs to build links in the traditional way: create quality content that is relevant. But how do you reach sites that would be willing to link to your site if they are not directly approached as an “unnatural” link building technique? Social media can help. Social media allows you to share your content with relevant audiences who may be willing to share it with others, if it is worth linking to. These users will then be able to share your content with other people, increasing your influence.
3.) Content amplification
You can make all the good-quality content that you wish to but it’s not going to gain any traction without amplifying it. Sure, email marketing can be an effective way to boost content, but it’ll only be able to reach people who are in your database of marketing. It is possible to reach new audiences through social media. When you share your content, the people who follow you will also share it with their following when they are satisfied with the content. These people will then share it with their following to increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand recognition, all of which are used by search engines for content quality determination.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines may use your brand’s reputation and image to assess the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of your content. This is what Google calls co-citation. Building these co-citations using social media will help improve Google’s trust and confidence in your web page and Mnwiki.org/index.php/User:DamienDejesus; Full Survey, also assist by bringing in search queries that are branded.
5) Social Indexing
Since the search engines are able to index social media sites which means they show as search results. This lets your company’s brand be listed in search results on brand-related queries, which aren’t exclusive to your site. However, it’s even more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results too providing another method to get your content noticed in search. The service was temporary for a couple of months before Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.