It’s simple… your clients will hire THE MOST VALUABLE coach they can find. Therefore, coaches who say “I am a technology coach” show no value. And those that say something like “helping _________[name your clear, specific target market] make another $100K within a couple of months.” Is a marketing message that tells them what is likely, or what is possible.
So to ensure that your Internet marketing coach will deliver what you want, you need to first hire the right guy. This means understanding their track record, what they actually offer and the feedback from other students.
Building an online business has many moving parts. And that can feel overwhelming, especially if you’re new to online marketing. So how can a coach help you with making it happen? Here are seven things that and the right kind of online marketing or Marketing coach could help you with as you put together your new business.
Testimonials! Can they show you testimonials from satisfied clients? (And I don’t mean just a few) Any coach worth his or her salt will be able to show you glowing words of praise from other satisfied clients. Do not feel bad about asking to see these – remember at the end of the day it is YOUR business that is at stake.
As chairman of one of the biggest record companies in the world, Rubin realized that the music industry needed a complete overhaul. To say that Rubin has been successful is an understatement. Rubin has won 6 Grammy awards, produced hundreds of albums, been responsible for the career success of a veritable who’s who of the music industry having worked with everybody from Johnny Cash to U2. MTV has called Rubin the most influential person in the music industry in the last 20 years.
Want to know why you need a coach? I mean, can’t you get the information for internet marketing all for free on the internet? Yes, and, No! You can get a lot of free information on the internet, but that is part of the problem. You can get too much. How do you sort through it, and get down to the basics.
Over the next year I learned from several people who each had a specialty area. It was important for me to see that someone who had only been online for a couple of years could be so successful. I learned everything I could and then started my own mentor program. That was in 2007, and I continue to teach people who are new to online marketing, newbies, how to build their online empire.
So, you’ve written your novel and you’re ready to take it to the next level. You’re about to tackle the job of publishing your story, the story you’ve poured your heart and soul into. Unless you want to keep your novel a secret, now is the time to break the news and share it with the rest of the world. Some writers are natural born “marketeers.” Alas, that wasn’t this writer. Indie authors often need to learn the art of shameless self-promotion with the help of a marketing coach.
Businesses, like yours, at various times need guidance. It could be that you are experiencing new growth and you need help in adjusting. It could be that your management team is young and inexperienced with the demands of their positions. You might need help keeping focus on your goals for your personal and professional life. The point being is that there are many reasons to select a business coach. The ultimate question is do you know how to choose a business coach at all?
I had an agent email me this morning and say angrily that all I keep talking about is marketing and technology. He said I knew nothing about real estate or marketing and that I was an idiot. I asked him how he heard about us. Angrily he said he was reading our blog. And I’m the idiot. Marketing is everything!
For Jill, Eye NLP was what made it all finally click. She wanted to see results now, and with Eye NLP she was able to see results after only using it once. At first she was admittedly resistant to Eye NLP because it was new and different. But she also realized that if she kept doing what she had always done in the past she would keep getting what she has always gotten..
Make sure you are clear about your expectations while looking for and hiring your business coach. To do this, you have to be honest with your expectations and clearly state what you expect from them. Both you and your coach should come to an agreed expectation for a successful relationship to grow your business.
Continually practice the Art of Wastebasketry?. Research shows we use only 20% of what we keep. For each piece of information you receive, whether in hard copy or on the computer screen, ask these questions: Does this require action? Can I identify a specific use? Would it be difficult to get again? Is it recent enough to be useful? If the answer to all those questions is “No,” ask one final question: “What’s the worst thing that could happen if I don’t have this piece of paper?” If you can live with your answer — toss or recycle it! Take a look around your office. Do you see unused equipment, books you’ll never use again, drawers full of unidentified paper, or outdated inventory? If so, you’ll experience a new sense of energy if you get rid of it.