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The methodical process of A/B testing, a crucial tool for assessing PPC campaigns, is further guided by these quantified objectives. In essence, A/B testing entails the delivery of two clearly manipulated advertisements to different clientele demographics. The performance of these advertisements is later compared, and tangible information that goes beyond conjectural presumption is revealed. A multinational corporation is the subject of a classic anecdote that shows that despite the simple inclusion of customer testimonials in their advertisements, conversion rates increased by 7 %. This empirical finding was made after extensive A/B testing. ……………………………………