Being an affiliate marketer is an ideal career many would love to have. Not like regular jobs that often pay by the hour, affiliate internet marketing retains the cash circulation running even when the affiliate is asleep. Affiliates even have complete control of their time and the products or services they need to help and gather fee from.
On the other hand, the convenience and the potential income this job gives, being an affiliate will not be as easy as it could sound. On this section, we’ll share some related statistics that look into the demographics, income, and preferences of affiliate marketers.
– 54.23% of affiliate entrepreneurs are males and 42.97% are girls. (Hallur, 2021)
– 31.86% of affiliate marketers are between 35 to 44 years outdated. (Hallur, 2021)
– The seventh most desired skill set by employers entails internet online affiliate marketing abilities. (Awin, 2021)
– 64.48% of affiliate marketers generate the most visitors from high quality weblog content material. (Nikolovska, 2021)
– 18.15% of affiliate entrepreneurs agree that relevance is the most important issue to contemplate when choosing a product. Moreover, the popularity of the affiliate program and the affiliate network should even be considered. (AffStat; 99firms Content material, 2021)
– 51% of affiliates move on to the next possibility once they get rejected by an associates program. (Internet Market Assist, 2021)
– Only 3.2% of affiliate entrepreneurs earn more than $150,000 yearly. (Job2Joy; 99firms Content, 2021)
– The majority of affiliate marketers (48.32%) make less than $20,000 a year. (Job2Joy; 99firms Content, 2021)
– 12% of affiliate entrepreneurs generate $75,000 in affiliate earnings alone. (Mediakix, 2020)
– The variety of products affiliate marketers desire to advertise falls between 1-10. (99firms Content, 2021)
– 83% of affiliate marketers raise model awareness through affiliate internet marketing. (Hallur, 2021)
– 1% to 5% is the common conversion price affiliate marketers can achieve. (Hallur, 2021)
– 48.69% of affiliate entrepreneurs desire direct funds. (Hallur, 2021)
– 55.5% of affiliate marketers labored from dwelling before the COVID-19 outbreak. (Net Market Support, 2021)
Newest Tendencies in Internet online affiliate marketing
Managing and operating a profitable advertising and marketing program requires the potential to keep up with the newest traits not only in know-how but also within the components that influence a consumer’s purchasing habits. In the listing under, we share a few of the latest trends in affiliate marketing in 2021.
– Businesses will continue to leverage the advertising and marketing opportunities provided by micro-influencers or content creators with less than 100,000 followers. (Hughes, 2020)
– Browser companies are planning to completely eliminate third-get together tracking and cookies by 2022. (Schindler, 2020)
– Affiliate content material continues to increase and has grown by 175% in recent times. (Mediakix, 2020)
– AI and voice search are two of the biggest tendencies in affiliate internet marketing because the number of digital assistant and smart speaker customers is anticipated to reach 6.2 billion in 2022. (Mediakix, 2020; Juniper Research, 2020)
– Cross-promotion between desktop and cell gadgets is still a development due to the site visitors volume affiliate marketers generate from cell devices. (Aguiar, 2020)
– Automation instruments will continue to reinforce the effectiveness of varied advertising and marketing processes, including internet affiliate marketing. (Hughes, 2020)
Source: Statista, 2021
How affiliate internet marketing may also help businesses get well?
After surviving the worst of the COVID-19 pandemic, internet affiliate marketing is now seen by a few of the companies as a key to their recovery. For example, the advertising and marketing initiatives of retailers earlier than the pandemic had been spread throughout completely different strategies similar to social media, retargeting, paid search, and so forth. However, after COVID-19 struck, retailers shifted their advertising and marketing focus to efficiency-primarily based channels like online marketing.
For businesses who’re nonetheless within the strategy of getting their footing again, affiliate internet marketing will be an excellent choice as it isn’t solely less sophisticated to buy but has additionally been confirmed to be extremely effective in increasing conversion rates.
References:
1. Affiliate Royale. 6 internet affiliate marketing tendencies for 2021. (2020, December 29). Affiliate Royale.
2. 99firms Content. (2021, January 8). Affiliate internet marketing statistics. 99firms.
3. Affiliate Marketer Training. (2017, January 12). A historical past of affiliate internet marketing. Affiliate marketing online Training. Retrieved April 8, 2021.
4. Aguiar, J. (2020, February 20). 21 experts on the top online marketing trends for 2020. Mobidea Academy.
5. Awin. (2021, April 5). Awin report 2021: Internet affiliate marketing 2020 in assessment. World Affiliate marketing Community | Awin.
6. Benguesmia, A. (2020, June 14). 19 little-identified affiliate internet marketing applications (Up to $8K per sale). Bengu.
7. Christie, D. (2020, April 16). Report: Amazon cuts affiliate commissions across categories. Marketing Dive.
8. Gawron, K. (2021, January 1). Online marketing tendencies for 2021 – the new starting. Zeropark Blog.
9. Hallur, A. (2020, June 12). 75+ shocking internet online affiliate marketing statistics in 2021. BloggingX.
10. Juniper Research. (2020, April 28). Juniper analysis: Number of voice assistant devices in use to overtake world inhabitants by 2024, reaching 8.4bn, led by smartphones. Businesswire.
11. Mediakix. (2020, September 25). The top 30 internet online affiliate marketing statistics each marketer should know. Mediakix.
12. Nikolovska, H. (2021, January 8). 21 astonishing affiliate marketing statistics. TrueList.
13. SaaS Scout. (2020, November 9). 2020 affiliate marketing statistics & tendencies globally. SaaS Scout (formerly SoftwareFindr). Retrieved April 7, 2021.
14. Satyanarayana, A. (2019, September 12). Affiliate marketing online statistics: Embrace the potential of partners. Fetchprofits.
15. Schindler, M. (2020, ブログアフィリエイト コンサル December 30). Affiliate marketing in 2021: Traits, insights, and suggestions. Voluum Blog.
16. Singla, A. (2020, February 28). 104 internet online affiliate marketing statistics for digital marketers (2021). Master Running a blog.
17. Steward, J. (2021, April 15). The ultimate list of online marketing statistics 2021. Findstack.
18. Web Market Help. (2021, April 13). ‘Hot’ internet affiliate marketing statistics for a successful technique. Net Market Support.
By Jenny Chang
Jenny Chang is a senior author specializing in SaaS and B2B software solutions. Her decision to concentrate on these two industries was spurred by their explosive growth in the final decade, a lot of it she attributes to the emergence of disruptive applied sciences and the fast adoption by companies that had been fast to acknowledge their values to their organizations. She has covered all the foremost developments in SaaS and B2B software program options, from the introduction of massive ERPs to small business platforms to assist startups on their way to success.