The Comprehensive Use of Web Analytics In Understanding Consumer Behaviour
Numerous technological changes have been sparked by the advent of the digital era, with Artificial Intelligence ( AI ) and Social Media Analytics ( SMA ) dominating the field. These two fields ‘ fusion results in a synergy that is highly ripe with potential and numerous ramifications and is deserving of thorough investigation. …………………………………… The …
The Comprehensive Use of Web Analytics In Understanding Consumer Behaviour Lire la suite »