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A persistent trend in the marketing ecosystem is being reflected by the rise of marketing automation, which is revolutionizing current marketing strategies. This transformative strategy is being adopted by more businesses, which has sparked a thorough investigation into how marketing automation affects return on investment ( ROI ). This paradigm shift has an impact on a wide range of businesses and industry sectors, making it an important research agenda. ………………………
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This line of thinking makes it clear that influencer marketing, the tool in question, is complicated and still not fully understood. It has the potential to be a strong tool for positioning an online brand. However, it is entwined with a complex web of factors, including the need for transparency, the erratic nature of online trends, and an influencer’s real-world effects on the bottom line of the brand. Therefore, despite being promising, influencer marketing’s long-term viability is still up for debate and investigation. ……………………………………
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Finally, it is important to pay attention to the ethical issues raised by influencer marketing, particularly those related to disclosure. When followers ignore the paid nature of influencer promotional material, ethical concerns about manipulated consent and a potential breach of trust may arise. …………………………………….
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