Email correspondence is also a possibility. This, however, is limited by only the ability to talk to the coach via what you type in. Sometimes, communication is limited which makes the coaching harder, and thus, the effects may be less observable.
When I reflect on that experience, it occurs to me that a business coach is a lot like a good fishing guide. As a marketing coach I guide my clients on not only how to catch more fish (customers,) but I know all the best spots (best business practices) so they will succeed in business.
As a marketing coach I have seen too many small business owners trying to grow their business by using what we refer to as the “scattergun” method. That’s where you prepare an advertisement that is designed to appeal to any possible customer that might have an interest in your product.
There are no guarantees, except one: If you don’t take advantage of learning the skills of self-promotion, if you don’t market, your audience will be looking elsewhere for a good read and passing yours by.
The internet is where the money is today after all! It’s not knocking on people’s doors and leaving brochures. That kind of nonsense in today’s day and age will get you nowhere fast. That’s when I decided to start looking into a way of marketing online. This was great (in theory) but I spent countless hours watching videos, reading articles and learning about the world of online marketing in bits and pieces all while having to pull out my credit card left and right for products that left me even more confused than I was before.
On one such occasion we technology coach went to the White River in northern Arkansas near the Bull Shoals Dam. I had heard about a fishing guide there named Johnny – who was said to be the best- and so we booked him, our hotel, and we headed north. The experience turned out to be one of the best ever and we caught fish everyday.
You could earn any rate you like per hour or half hour lesson, so the earning potential is almost limitless. The rate would depend on your experience, the subject matter, and what people are willing to pay. If you already teach you could greatly increase your number of students. Say for example you already teach guitar to a handful of local people. Now imagine how many new students you could get from a potential 2 billion people, you could turn a part time job into a full time job.
When you work with a marketing coach, you will generally call the coach at an appointed time two or three times a month. Most coaches also work with you over email during the month. Some coaches will meet with you one-on-one rather than over the phone.
Of course there are many other criteria that go into selecting a marketing coach. There are countless blogs, websites, and brochures that can give you other questions you can use in your search. Let us go through in detail the four listed above.
So to ensure that your Internet marketing coach will deliver what you want, you need to first hire the right guy. This means understanding their track record, what they actually offer and the feedback from other students.
Most people who are new to Internet marketing start their online business with great optimism and a burning desire to succeed. They have great hopes, big plans and huge dreams! But unfortunately, 80 % of them will never make a penny. In fact, 95% of them will close their Internet business in the first year. The reason is simple; they lack the necessary tools, knowledge, and motivation required to succeed.
Do you have to attend a coaching school to be a good marketing coach? : Not really; although some people preach about how coaches need to be certified in order to become a coach. I can respect that option. I would rather see a money- back guarantee, and how much a person can increase my business then someone going to a fancy coaching program.
Continually practice the Art of Wastebasketry?. Research shows we use only 20% of what we keep. For each piece of information you receive, whether in hard copy or on the computer screen, ask these questions: Does this require action? Can I identify a specific use? Would it be difficult to get again? Is it recent enough to be useful? If the answer to all those questions is “No,” ask one final question: “What’s the worst thing that could happen if I don’t have this piece of paper?” If you can live with your answer — toss or recycle it! Take a look around your office. Do you see unused equipment, books you’ll never use again, drawers full of unidentified paper, or outdated inventory? If so, you’ll experience a new sense of energy if you get rid of it.
A business technology coach must be a good leader. This means that you should look for someone who takes initiative, leads and guides other people. In this scenario, they will be helping you reach your full potential through leadership skills. If they are able to do this, you can be sure that your marketing approach will not go to waste.
The Internet marketing coach will give you instructions on what to do and when. As a student, you will listen to his every word and implement the strategies in your business. Since you’ve paid for the coaching, you’re more likely carry out his every word.